restless interaction designer; hopeless romantic poet
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32℉-Branding

Fahrenheit 32-Branding

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Client

School of Visual Arts

 

Instructor

Brian Smith

 

Skill

Branding

Typography

Over the years, coffee shops have been inserted into many new contexts: book stores, libraries, big box stores. Your local café today may include new services, products and functionalities from distinct contexts. .

For this particular project, I brought an exciting concept as well as a visual brief that demonstrated a rich and surprising range of visual references. I designed various concepts for 3D applications of the brand, using Photoshop mock-up files. I also created professional brand identity proposals.

 
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