School of Visual Arts
Over the years, coffee shops have been inserted into many new contexts: book stores, libraries, big box stores. Your local café today may include new services, products and functionalities from distinct contexts. .
For this particular project, I brought an exciting concept as well as a visual brief that demonstrated a rich and surprising range of visual references. I designed various concepts for 3D applications of the brand, using Photoshop mock-up files. I also created professional brand identity proposals.